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The MTV Europe Music Awards "(EMA)" were established in 1994 by MTV Networks Europe to celebrate the most popular music videos in Europe. Originally beginning as an alternative to the American MTV Video Music Awards, the MTV Europe Music Awards is today a popular celebration of what MTV viewers consider the best in music. The awards are chosen by MTV viewers throughout Europe. The MTV Europe Music Awards always changes its host city. The United Kingdom has hosted the event three times in London, Edinburgh and Liverpool. Northern Ireland will host it for the first time in 2011 when the awards are held in Belfast. The 2010 MTV Europe Music Awards took place in Madrid, Spain.

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