WHAT WE THINK!

Held in Hylands Park in Chelmsford and Weston Park in South Staffordshire, V Festival is an annual music festival during the penultimate weekend in August. The event is held at the two parks sharing the same bill; artists perform at one location on Saturday and then swap on Sunday. Although predominantly a rock music festival, a wide range of musical genres are accepted; in recent years pop acts have become ever more common. The "V" represents the Virgin Group, with the event being sponsored by Virgin Media and televised on Channel 4 and 4 Music. The festival has been noted for its commercial nature in comparison with other British music festivals. In 2009, organisers were forced to restrict entry to Lady GaGa's performance at Chelmsford after fans became stuck trying to fight through the narrow entrance to The Arena stage.

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