There's no room for the Sheila's Wheels, Boots ladies, Twiggy in a lighthouse or meerkats during the Super Bowl - each ad placement costs over $2 million, although considering the amount of attention they receive, it can be money very well spent. It wouldn't be too hard to make any of them more interesting than the game itself, so we're not saying you'll wet your pants, just that the commerical break is much more interesting than the scheduled broadcast. We've got Justin Hawkins picking up a pay cheque from Samsung, an advert in an advert (very Inception), Jerry Seinfeld making even more money, Miranda Kerr just hanging around, Clint Eastwood flying the flag for Detroit and Chrysler, OK Go driving a Chevy, John Stamos getting head butted, Matthew Broderick having a day off, vampires getting obliterated by Audi and obviously David Beckham in his pants.

How do you feel right now? Unfashionable but very warm? Thought so. Thermals look cute and cosy for about five minutes,  then six hours in and your gloried pyjamas are glued to your back with a layer of sweat as the heating causes your brain to melt onto your keyboard. We digress, but we're hot and wishing that our chill solution had been a faux fur trimmed Balenciaga coat chucked over a long sleeved Erdem dress. Sure, our legs would be goose-bumpy, but we'd also have a cab waiting outside. Obviously. Did we mention that in this fantasy we are Michelle Williams? Sigh...