P Diddy, Puff Daddy, Sean Coombes, whatever he has decided to call himself this week cashed in big time over the death of his mate, Notorious BIG in the late 90s. The hit I'll be Missing You, was a massive hit both sides of the Atlantic. He then decided he wanted to take over the world, and it seemed no music artist could release a hit without him grunting 'its bad boy' somewhere in the song. Still not content with his millions he then decided to create and manage a band, start a fashion line, make his own fragrance and even start his own car manufacturing company.