And while there's no denying the place serves a mean Bavarian sausage, was there really much point of inviting anyone to the launch when only Alicia Duvall, Brian Friedman, Nikki Grahame, Lucy Speed and Angela Griffin turned up? Oh and David and Samantha Cameron.

We know it was only meant to be 'family fun' but Alicia could have least turned up looking more like this (and brought her friend along too) to inject a bit of glamour and excitement into the whole, desperate affair...