Last night Alex Reid won Celebrity Big Brother 2010, beating Dane Bowers with 65% of the vote. It's like some weird, horrible dream.

Yes, you read it right. Alex Reid, the cross-dressing cage fighter otherwise known as Roxanne beat Vinnie Jones (oh and didn't Vinnie just love that!) and Dane Bowers (tears betting slip into a million tiny pieces) and Basshunter (meh) in the final.

If you didn't see it, I suggest you nip off to the Channel4 watch again thingy and watch Vinnie Jones' reaction to only coming third.

"Something's gone wrong. It must have been the cameras"

Amazing.

But after watching Alex for the past 4 weeks, it is difficult to dislike him. Yes he is extremely thick, yes he has delusions of grandeur on a scale not seen for years (The next Daniel Craig anyone?!) but essentially he won because he made the rest of the housemates look like egotistical big heads. But being seperated from the 'you-know-who' publicity machine paid of in dividends.

That's not to say he's found a place in our hearts, oh no. The next few months are going to be a miserable shitfest of magazine covers, exposés, revelations, aftershave deals and the inevitable OK magazine marriage to his girlfriend (a glamour model called Katie no less!) and everyone who voted for him will regret their actions deeply when the Daily Mail have "Killer Bitch" as their weekly DVD giveaway.

Needless to say, the British voting public are idiots.