The current 'X Factor' judge, who has been signed on for an initial one-year deal, is the first British woman to be signed by L'Oreal Paris since supermodel Kate Moss in 1998.

And she doesn't even look like a heroin addict...

Cheryl said:

"I have always loved the brand and have always wanted to say the iconic phrase 'because you're worth it' so to be given that opportunity is absolutely amazing."

It's every woman's dream.

She added:

"Every woman has the right to feel beautiful and L'Oréal Paris makes that aspiration achievable".

God, she's good.

It also helps if you look like Cheryl. Who Mr Holy Moly actually got mistaken for the other day...