Kwebb - not only is that a well-observed piece, but an indication of the shit world of UK celebrity as we know it. I think it's safe to say that we can date the downfall of this seedy, needy little microcosm of society from the time of Big Brother - prior to that, all we'd had was the odd gormless "supermodel" and over-precious musician, not to mention the random Page 3 'Stunna' and actor/actress who made a complete and utter tit of themselves after a couple of pints of Special Brew in Stringfellows. Now, we have sons and daughters of cunts who are nicely developing into fully-fledged cunts, alongside over-precious footballers who have superassessed their presence on and off the pitch, 'singers' who suddenly think they are the reincarnation of Bob Dylan/Ella Fitzgerald/Michael Jackson - but minus the songwriting ability and musicianship - and the most worrying development, Joe and Jill Public who now want a piece of the action, but conveniently forgetting the talent and likeability factors. And just as worryingly alongside all this, we have the rise of the celeb pub and nightclub, where these cunts can gather and massage each other's vastly overinflated egos. It seriously is the pile of humming detritus that only sites like HM, Popbitch et al, and magazines like 'Heat', 'Closer', etc can encourage and nurture.

Ergo - are we the twats that help in fostering it all???