It's the last resort in damage control (although Kerry Katona doesn't seemed to have that twigged yet), so it figures that Kanye West is rumoured to be checking his giant ego into rehab.

After being dubbed a “jackass” by even the US President, he's is said to be a wee bit worried about diminishing popularity:

A source told the Daily Star:

“His drinking is getting worse. When he has too much he can be mean and obnoxious. If he doesn’t get help soon, things could really spiral out of control.”

 

“Kanye doesn’t want to spend time in rehab but knows he needs help and is taking steps in the right direction.

 

“He’s been boozing heavily ever since his mother died following her tummy tuck operation a few years ago.” 

Yep, that might be a good public excuse, but TMZ suggested there could be another motive; apparently Kanye's people are using the incident as a way of keeping his criminal case out of court for now... The rapper is being prosecuted for breaking a photographer's camera at LAX last year, but his lawyer went to the judge and won a delay until all the drama has died down. A pre-trial hearing was set for this month but it's now pushed back until October 23.

 

Expect an all new Kanye to have emerged by then - although we give it five minutes before the ego busts out again...