We take it Kate Moss and Louis Vuitton creative director Marc Jacobs haven't seen Aisleyne Horgan Wallace's anti-smoking campaign - the tuff don't puff, kids...

Actually, Kate Moss' latest campaign for Liu Jo jeans serves as a sort of backward version of Aisleyne's shoot - airbrushed to reduce the effects of fags (that's cigarettes, American readers!) - see the gallery for, well, pics of the supermodel wearing more clothes than we've seen her in before.

Back to the Louis Vuitton show, though, it was Mossy's first catwalk appearance in a few years so it would've got attention regardless of the cig or Croydon facelift. Dunno, France has a smoking ban in all public places so she might have just borrowed one of little Lila Grace's toy cigs, but a mole did once tell us that there was a special Moss ashtray (no, not Pete Doherty) set aside in a meeting room in her old Topshop days, so people are obviously happy to make an exception.

Whatevs, we're sure it's all just part of the art, darlin', so let's look at the model behind Kate in pic 2 instead. Her name is Jessica Stam and this is what she tweeted after Galliano-gate last week:

I love the Jews and what he said is awful, but also sad to watch him leave Dior.

Models, eh? Maybe we should pop a cigarette into all their mouths just to shush them up...