Now that isolated aboriginal tribes in Patagonia have begun weighing in with their thoughts on Kerry Katona's slurring TV appearance, it seems fair to say that the whole thing can go down in history as one of the worst celebrity PR disasters ever. Right up with Russell Brand calling someone on air to tell them he's shagged their granddaughter (yeah, fight the establishment, Russ! That'll teach Andrew Sachs to be a 78-year-old man!).

Kerry has analysed the situation and taken the only logical action that remains. What's that, you ask - shying away from the public eye for a while, retreating into quiet surroundings so that she can find solutions to her personal problems without frothing at the mouth about them on every available media platform? Nah, course not. She's gone and fired her PR person, that's all.

 

A PR person in question who happens to be Max Clifford, bushy-eyed bastion of self-promotion and a man who could make a bag of oven chips into a tabloid superstar provided it was willing to get its fanny out on a regular basis. He's taken the news of his dismissal quite well, all in all:

 

"Kerry has asked that I no longer represent her. Reluctantly I have agreed and I wish her all the health and happiness. I think the world of her and wish her every success."

 

Although his thoughts on Kerry's TV meltdown - or, more specifically, whether she wuz on presscripshun druggzzz at the time - are a little less ambiguous:

 

"No one I've spoken to in the media or the public believes that."

 

One can only wonder who Kerry is going to haul in next. There's going to be one hell of a client brief landing on an agency desk these next few days. Or maybe just a CV with the words 'Iceland', 'Atomic Kitten' and 'Help' scrawled in yellow crayola.

by CJ