East Londoners continue to make wonderful targets for any kind of abuse. Now, when we say East Londoners we're of course talking about the anaemic trustafarians who've set up shop in Hoxton, Shoreditch and Hackney, rather than the jellied eel eating scrappers from days past. If those lot had even the slightest idea what the modern day spoiled, talentless, pseudo-artsy grifters had done to the area we're sure they'd be turning in their shallow graves. After all, who wouldn't go to their local pub to buy overpriced trousers.

However, apparently it's just us who can't stand London's equivalent of an ingrowing toenail, and despite a slight incongruity between those who made up Girls Aloud's fanbase and the the tofu eating geniuses that she seems to be courting for her solo effort, Nicola Roberts decided to hold her single launch in the Hoxton Bar and Grill, notoriously sweaty, stinky and slippery.

Anyway, we liked the song, so here's the launch. Tada!