Considering he has probably had more column inches printed about him than any other male solo artist this year, it's surely about time that people realise that whilst he seems a nice enough guy, his music is not just pony or gash - it's a pony's gash on the way to the glue factory.

His latest single didn't even break the Top 40 and he's reduced to playing at Spittafields market in front of  100 people in -6°c weather dressed up as Janet Jackson circa Rhythm Nation.