It's not exactly Marky Mark, is it?

New Moon star Kellan Lutz, Eggs from True Blood, Spanish tennis player Fernando Verdasco and Japanese footballer Hidetoshi Nakata have stripped down to their-tighty-whities for Calvin Klein. However, since the Twihards are barely old enough to pass their cycling proficiency test, we doubt the billboards are going to be causing the same sort of catastrophe that Sophie Dahl's Opium ad did.

Who exactly is the campaign meant to appeal to? Stick Kellan's face on the front and they'd probably flog a lot more pairs...