The cast of Geordie Shore have decided to launch a perfume. The smell they chose for their new scent was doner kebab. It's not a joke and it is an advertising stunt, but it's certainly one we're more than happy to go along with. Doner kebab perfume. How has that not been made already?

On another note, Geordie Shore is getting to the point where it's unclear whether the cast of the show are the smartest, most convincing comedy geniuses the world has ever seen, or simply life-threateningly stupid. Either way, watching them recreate the first few scenes of 2001: A Space Odyssey in as many ways as they can think of in every episode is wonderful.

Still, back to the kebab perfume, and Robin Taylor from The Perfume Shop had this to say about it's newest range:

"This is the first time we've been asked to work with a client on such a niche fragrance but we can't resist a challenge. Although the finished product is reminiscent of a doner kebab, surprisingly the smell is delicate and fresh; I wouldn't be shocked to hear that it takes off commercially."

Niche. Ha. For some reason someone also asked cast member Rebecca Walker what she thought about the idea. Naturally she was as happy as a pig in shit:

"I had no idea that the line 'Ooh, I could murder a kebab' would lead to all this; famous last words I guess. We have joined the ranks of Beyoncé and Britney who have their own perfume, so it feels like we've really made it."

See? There's no way anyone could be that stupid by accident. It's a fix for sure.