When Tesco gave us a call last week, asking us to be the model for their new bra range, we thought long and hard about taking up their offer. Eventually, we came the conclusion that we are a website, and that it would be silly for a website to wear a bra and model it for a supermarket. In fact, it would not only be silly, it probably wouldn't be possible either. So, in the end, we passed up on their offer, and suggested they ask Kelly Brook instead. They did. She was busy. So, as you should always do in desperate situations like this, they turned to Amy Childs.

Every little part of that story was made up... apart from the end.

Amy Childs IS the new face (and by face, we mean boobs) of Tesco's bra range.

The lingerie collection is called 'Bra Queen', and it's been created by that there Michelle Mone off of Ultimo. And we don't - get this - have anything to MONE about her decision to use Amy Childs as the model for the campaign. In fact, we'd say she's the ULTIMO candidate. Or something.

Enough of the top drawer punnery for now, though. What do Amy and her breasts have to say about their new role?

"I actually feel like a queen wearing Michelle Mone's new BRA QUEEN collection and I'm so excited to be the face of the campaign for Tesco.

There's a style to suit whatever mood you're in and it's affordable so you can have a different one for every day of the week. aI love wearing great lingerie as it makes you feel amazing underneath and in Bra Queen I feel like royalty."

Okay, okay Amy. Fair enough, the underwear looks lovely and you sell them well, but enough of the royalty rubbish. This is Tesco we're talking about, remember, not Waitrose.

Anyway, we've said enough. Enjoy the pictures, it might make you want to watch TOWIE for once.