Agyness 'real name Laura Hollins' Deyn - is the face of Dr Martins footwear, presumably because Lol (LOL) from This is England '86 wasn't available, what with her being made up. 

In ye olden days when DM meant footwear and not direct messaging, Dr Martens often had beads threaded on the laces and Sharpie flowers drawn on the toes. That's how we remember them anyway, although others (ie fascists) will probably have other memories untapped by the brand's 'first and forever' campaign. Rather oddly, Agyness Deyn doesn't talk about her first pair of boots in the latest ad, but her first heartbreak - poor Aggy, but if she will insist on solely going out with boys in bands...