J. Crew's s/s 2011 campaignJ. Crew's s/s 2011 campaign

So solid J Crew
Wed, 03/08/2011 - 14:45 by Robin Darke

As if we need anywhere else to spend our cash, Michelle Obama's favourite store, J. Crew, is opening a UK e-store later this summer - hooray.

At the moment, the only way to get our grubby hands on the store's lines is by booking a flight over the Atlantic or going via Net-a-Porter (it somehow seems more justifiable to book the flight than pay the £10 delivery) but not for much longer... Mickey Drexler, the company's CEO, told Bloomberg TV that expansion in the UK was due to "huge demand overseas" and that once the e-store is in place, the team will "figure out where we put stores.

Hitting the pricier end of the high street market, J. Crew isn't as cheap as some, but it does give an affordable twist on garments which would cost three times that price elsewhere. Even Suri Cruise is said to love the store, and she's fussier than a Laura Ashley print.