Sofia Coppola's Marni for H&M campaign, modelled by Imogen Poots
Join the Marni army
Mon, 30/01/2012 - 18:04 by Gemma ExleyWell this is more like it. Following the pretty much overhyped Versace and H&M collaboration, here's something it might actually be worth wetting your favourite diffusion knickers over - it's the high street chain's Marni offering.
The campaign has been shot by Sofia Coppola and features actress-turned-model Imogen Poots, so there's every chance we won't look like quite the 70s vision we're now imagining when it comes to real life, but we're still very much looking forward to this collaboration.
Poots, in case you don't recognise her, has previously appeared in 28 Weeks Later, Jane Eyre and, erm, Casualty. She looks much more at home in some paisley pyjamas than an NHS gown. Anyway, we're now expecting great things from her considering Coppola's track record with muses (Elle Fanning, Scarlett Johansson, Kirsten Dunst to name but a few).
Launching on March 8th, the collection will be available in 260 stores worldwide and online.
Poot poot!
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