At this point in the proceedings, it seems that almost everyone from The Only Way Is Essex has their own invested interests in some product or other; Joey Essex has his own t-shirts in Selfridges, Amy Childs has been in Vogue, Nanny Pat has her own haute cuisine book coming out in August with the World’s first 3D workout DVD to combat the sausage plait bloat and Superdrug will be releasing an umbrella brand of TOWIE branded cosmetics, so it hasn’t come as a major surprise that Lauren Goodger, who might possibly be the same person as Alex Curran, is finding her own fashion feet.

In collaboration with Fashion Capital, the range is reportedly being developed (as opposed to designed) and created ready for a November launch, missing London Fashion Week completely.

Goodger, who is now actually looking more like Meg Mathews to us, said the following:

“I have always loved fashion! This is why I am so excited about designing my very own Lauren’s Way collection. It is time for every lady to look gorgeous. I want it to be affordable and suited to the curvier woman as well.”

Celebrity created lines have been garnering major headlines lately, with David Beckham lending his name to H&M, Geri Halliwell shilling her name for Next and Fred Perry being unsure whether to release collaboration with Amy Winehouse posthumously. Rumours of the Cher Lloyd Elizabeth Duke collab currently unfounded.