Golly gosh, London Fashion Week can take a step down and rest easy now that it has made the mighty achievement of getting the Will.I.Am out of his Lego hairpiece and space suit. Look at him looking like a normal 36-year-old professional gentleman. That's the power of Burberry. Christopher Bailey's creations for the Prorsum label pulled in LFW's busiest front row to date this season (though Mulberry's Michelle Williams coup shows that quality wins over quantity) with Alexa Chung, Kate Bosworth, Rosie Huntington-Whiteley, Alison Mosshart, Kelly Brook, Will Young, Clemence Poesy, Salma Hayek, Laura Bailey, Jeremy Irvine, Alexandra Roach, Donna Air, Sophie Ellis Bextor, Eddie Redmayne and Anna Wintour.

Also at various shows for Mark Fast, Erdem, Giles Deacon, Christopher Kane and McQ, we have Olivia Palermo, Samantha Cameron, Kayne West, Marina Diamandis, Gizzi Erskine, Nicola Roberts, Mollie King, Amir Khan, Greg James, the Weller children, Leigh Lezark and more of the above lot again.

We're on day five now so some of them are definitely at 'turning knickers inside out' stage.