Britain's rather great, but obviously if you wanted to throw a party to celebrate that particular fact it would be better to hold it in the US since the bars there serve larger measures and you can also buy pizza by the slice. We're pretty sure that's why Victoria Beckham and Anna Wintour are there. Look, the Vogue editor is so merry on American spirits she's voguing - it's finally happened!

So, the Britain's Great campaign is something to do with the Olympics we imagine, although the timing couldn't be better after the huge amount of damage Chloe Sevigny caused to UK tourism yesterday with her revelation about Manchester's climate and vast population of anorak-wearing Shaun Ryder lookalikes. Look, any potential future visitors, David Beckham used to play for the actual Manchester United and check out his wife now - full of such wonderful memories as she celebrates its greatness.