Presented by lovely pregnant Claudia Winkelman, King Of... is basically a 30 minute interval between the Carrs Alan and Jimmy, on Friday night Channel 4. And an enjoyable interval it is too, as Claudia waffles aimlessly with various celeb guests about the stuff they like, and which thing out of all the stuff, is the best type of stuff.

The first show has Sarah Millican as a guest. We love Sarah Millican because she is lovely, and if you don’t love her, you’re wrong. There’s also Chris Evans, who is still around, apparently. Over the course of the show, Claudia will discuss holidays, jobs and cheese with Sarah and Chris, before they decide on what deserves to be crowned the King Of Holidays/Jobs/Cheeses. It’s a simple format, a sort of backwards Room 101 (to the extent that they even appear to have borrowed Room 101’s conveyer belt and put it in reverse) where famous people shout about things they like. So, Millican shouts about spas, Evans shouts about Stinking Bishop cheese (we concur, it’s delicious) and Winkelman shouts about everything.

From its kitsch VT interludes to its employment of a cute little mouse called Brian (the ‘Kingmaker’ in the cheese question) King Of... is light entertainment at its lightest, but it’s bloody good fun, and has everyone’s favourite Winkelman* arguing about Babybel and shouting rude words, which is great. We say give Claudia an hour-long slot, and stop flogging the dead horse that is 8 Out of 10 Cats.

King Of... is on Fridays, Channel 4 at 9:30pm.

*The other Winkelman, Sophie AKA Big Suze, hasn’t really done much since she married into European royalty (TRUE STORY!)