What do you mean you never knew that Mischa 'I Was In The OC, You Know' Barton and Luke 'Hello, I'm That Guy From The Kooks' Pritchard were going out? Well, update your brain with the news that they've split up. Yes, already.

Anyway, they managed to wring a few sordid column inches out of their 'fling'. That, however, is unlikely to help revive her never-really-took-off acting career or push sales of his underperforming second album. And that was the whole point of this 'relationship', wasn't it?

Must try harder next time, people. If you want this multiplied-fame-by-association thing to work, you really need to put the hours in and let the idea of your relationship have a chance to stick in people's minds.

It appears that demand for celebrity bunk-ups is so high and so concentrated that they are splitting up even before they start going out. This is something that scientists can probably start calling 'Lily Allen Syndrome'.

by HorseWorm