But that really is Piers' body!*

Oh and Burger King really are releasing their very own fragrance, based on the aroma of the deep-fried and deep-flamed food of their kitchens. Hmmm...

And the meat-scented cologne, Flame, is now available to buy across the UK for just £4.99, following a launch in Selfridges. Bargain!

A spokesperson for Burger King said:

It's a very manly smell. It's a real change from his-and-hers type scents.It's well known that certain foods can increase your libido. Flame has a hint of grilled beef but that has quite masculine connotations. It's almost like a pheromone.

'Cos there's nothing sexier than smelling just like a BK Whopper with a side order of onion rings...

*We've just been informed Morgan's face has actually been superimposed onto a younger, more toned model's body...