An arse waxed within an inch of its life and tucked into a pair of gold sequined Lederhosen can only mean one thing...

Sacha Baron Cohen's gay Austrian fashion designer film character Bruno of course!

His alter ego was invading the confused streets of Paris (it is the fashion capital after all) for the world premiere of Bruno, held at the Champs Elysee theatre.

And he was joined by a legion of both male and female models in matching outfits as well as wife Isla Fisher.

After that Eminem prank and just admiring the general bravery of Sacha Baron Cohen, we have high hopes for this film, out July 10 in the UK....