Featuring lines such as "How did my relationship with Diet Coke come about?" this is the un-missable 'behind the scenes' film of Duffy's shit-on-a-stick recent ad for Diet Coke. If the original ad wasn't annoying enough, here it is replayed with wanky advertising types dissecting its brilliance. It sounds horrendous but has surprising comic value; in fact it's so bad we're not entirely sure it's not a spoof. "Although music is my life, there are other elements to me, you know?" Yeah, like this…

We couldn't stop thinking about this from a couple of years ago…