The range is called 'Pretty Green', perhaps as a tribute to anyone idiotic enough to buy any of the items. From the video below it looks as though Liam is taking the whole thing very, very seriously. You can almost see his sideburns bristle with the passion as he discusses his designs.

As Liam says, it's going to be a range of clothes he likes. If people don't like dressing as tramps with Napoleonic War facial hair, then that's their choice, and it's certain to be totally original, what with Liam's 'Slade' 1971 hairdo and the logo ripped off from Arthur Lee and 'Love'.

Still, it's lovely to see Liam getting involved in the whole world of fashion advertising. He's surely just a step away from his own range of personal grooming products and fragrances with the slogans 'Get the fookin' Manc look', 'Because you're worth it, you twat!' and 'It'll make you hair shiiiiyyyyyne.'