Surprisingly he isn't suggesting that a massive photo of his own head (complete with halo and stigmata) drop into Times Square, instead just a massive advert for his own vodka. Well, after all the Ciroc brand that Puff produces is 'the Official Vodka of New Year's Eve', and the blue stone on the label would make an ideal replacement for that crystal thing that seems to have been sufficient for the good people of New York in the past. Diddy explained to an astonished AllHipHop.com,
"As the Official Vodka of New Year's Eve, it's only fitting that we take over New York, the most iconic New Year's city in the world."
Pausing only to accept an award from Guinness for 'The Most Out Of Control Ego Since The End Of The Second World War' Diddy continued,
"I'm going to give every adult in America a taste of what it's like to enjoy a sophisticated celebration with Diddy, and what better time than while ringing in the New Year? Having this iconic blue stone sit atop the New York skyline on New Year's Eve is my way of wishing New York a fruitful New Year."
But why stop at New Year? Let's hope that next Easter we can gum Jesus to a cross using 'No Mo' Need Fo' Nails by Sean Coombs', part of his ubiquitous home improvement range. And Christmas will be sorted with the Three Wise Men bearing gifts of gold, Frankincense and 'Self-Important by Puff Daddy'.
by Ian McShane

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COMMENTS (2)
I think that there is no need to drink vodka on regular basis. It won't release your frustration but it will increase the chances of diseases in your body. Therefore, if you have it in colossal quantity than go through Long term drug rehab. It will help you in leaving this drinking habit.
In my opinion P Diddy should not say like this and as far as the Vodka is concerned so I just wanna say that Vodka only gives joy and becomes more delightful if you will smoke a Partagas cigars with it. The best combination with every type of Vodka I have ever tried.