One of the most famous images of New Year's Eve in the world is the sight of the large ball made of Waterford crystal which descends in New York's Times Square whilst the crowd count down from ten to one. Hard to improve on such a powerful yet simple idea you'd think, but luckily P Diddy has reached into the murky depths of his massive ego, looked around all of the options and modestly declared that yes, he could improve the experience.

Surprisingly he isn't suggesting that a massive photo of his own head (complete with halo and stigmata) drop into Times Square, instead just a massive advert for his own vodka. Well, after all the Ciroc brand that Puff produces is 'the Official Vodka of New Year's Eve', and the blue stone on the label would make an ideal replacement for that crystal thing that seems to have been sufficient for the good people of New York in the past. Diddy explained to an astonished AllHipHop.com,

 

"As the Official Vodka of New Year's Eve, it's only fitting that we take over New York, the most iconic New Year's city in the world."

 

Pausing only to accept an award from Guinness for 'The Most Out Of Control Ego Since The End Of The Second World War' Diddy continued,

 

"I'm going to give every adult in America a taste of what it's like to enjoy a sophisticated celebration with Diddy, and what better time than while ringing in the New Year? Having this iconic blue stone sit atop the New York skyline on New Year's Eve is my way of wishing New York a fruitful New Year."

 

But why stop at New Year? Let's hope that next Easter we can gum Jesus to a cross using 'No Mo' Need Fo' Nails by Sean Coombs', part of his ubiquitous home improvement range. And Christmas will be sorted with the Three Wise Men bearing gifts of gold, Frankincense and 'Self-Important by Puff Daddy'.

 

by Ian McShane