If her watered-down, derivative soul wasn't enough to make you want to reach for the hammer to destroy your radio, Duffy will soon be making you want to smash your tele to pieces after coming to an ad break near you to sell Diet Coke.

The ad will 'premiere' (if you can give such a word to a poxy advert) in the break of the Brits tomorrow night and shows Duffy leaving an audience waiting for an encore so that she can borrow a bike and go to a supermarket to get a Diet Coke while singing the Sammy Davis Jnr song 'I've Got To Be Me'.

 

Coke have said that they picked the song because it "celebrates women's right to express their individuality and take control".

 

And be a selfish bitch leaving an audience waiting for a their encore?

 

And is that the best expression they could get out of her?

 

Hello you! Fuck off you...