True fact: 'creative' is an anagram of 'crave tie', which isn't very apt since people who describe themselves as being 'creative' generally crave twattish spectacles rather than office attire. 'Creatives' is also an anagram of 'Vice tears', which is somewhat more suitable considering THIS article.

According to Sugar Ape Vice, MTV are making a TOWIE/Made In Chelsea-esque reality show set in wacky old East London, an area Conan Doyle was calling a 'cesspool' back before the Old Blue Last had even served its first grubby pint. Some people have suggested that the show could actually be set in Vice's Shoreditch office, but regardless, the website has actually run an amusing report on the casting - those creative bastards.

Here's the casting call they received:

"I'm getting in touch with you as I'm casting for an international MTV documentary series about young creative people living, working and hanging out in East London, fulfilling their creative dreams. We will be bringing together a group of diversely talented individuals to create a collective and a brand – ultimately a factory of creativity to harness talent. 

"This is about celebrating youth culture, through self-expression – and the hub is East London. It's about subverting people's expectations of the scene here – and showing how raw talent is emerging. During the show, mentors and experiences will help nurture innovative flair and give you the chance to showcase your unique ideas. The eventual winner will be supported by MTV and their skills and visions will be shown to the world. 

"We want unique characters with something to say who are up for challenging and developing themselves! Fancy being part of this experience? 

"We'll be meeting people Monday evening in Shoreditch for casting. Let me know if you, or anyone you know, would be interested in coming along. Age 18-25(ish).

"Get in touch"

We reckon Peaches Geldof might want to get her legal team involved since she pitched her Dalston hipster version of Angela's Ashes months ago, although the BBC did brilliantly capture the demographic a few years back in the incredible Class of 2008. 

Jesus, and you thought Caggy, Larrdy and Poshy were bad? Get ready for Zany, Dicky and Assymetricy.